About the Event

The debut European Travel Agent Forum (ETAF) is an exclusive business to business event, designed to engage a hand-selected audience of North America’s top-sellers with Europe’s leading travel providers.

Travel sellers attending ETAF will be hand-selected through a stringent review process, evaluating annual sales production, year-to-year growth and product/niche focuses as it relates to their overall potential contribution on European vacation bookings.

The event will offer a balance of one-to-one mutual-interest business meetings between sellers and suppliers; networking events; business focused educational sessions; product and destination sponsored programming; and unique in-destination experiences throughout Poznan, Poland our host city.

To ensure suppliers and travel sellers have sufficient time to conduct meaningful exchanges, participation at ETAF is limited to 100 travel sellers and 65 supplier companies.


Novotel Poznan Centrum Hotel
Poznan, Poland


Monday to Thursday
March 1 to 4, 2021

Why Exhibit

Participation at ETAF offers your company direct access to an exclusive group of established travel sellers who are eager to build their supplier network and overall profitability. With our turnkey package options, your company will have the chance to maximize your brands presence among top-producers who have been fully-vetted and identified as an important partner to your business.

  • 2-to-1 Seller-to-Supplier Ratio
  • Branded Showcase table with a diary of mutual interest one-to-one meetings
  • Open engagement times on the Showcase floor
  • Access to fully-vetted top-producers from the US and Canada – all attending on a hosted basis
  • Complete access to networking events
  • A cache of marketing initiatives
  • Exclusive promotional opportunities to this select audience

Who Attends

Travel seller applications will be assessed with a comprehensive review of each travel seller’s individual book of business, professional references and presence in the marketplace. ETAF will bring in a core audience of North America’s top-performing travel sellers who each represent diverse clients’ with varied interests that span the globe.

Participating travel sellers will:

  • Comprise a mix of agency owners, independent contractors and front-line travel sellers who are highly influential in their clients vacation decision process
  • Meet a minimum threshold of $1 Million (USD) in annual sales
  • Demonstrate strong year-to-year growth for European sales, with the prospect to further increase sales across the continent
  • Are specialists in various travel categories,


  • Active and Adventure
  • Culinary
  • Cultural and Educational
  • Faith Based
  • Family and multi-generation
  • Groups
  • River Cruise
  • Romance
  • And more!

All-Inclusive Exhibitor Package

One-to-One Appointments

Mutual interest private appointments, separate from the Exhibit Floor, so you can customize your pitch

Sponsored Product/Destination Sessions

Captivate an audience with a session dedicated to your product or destination

Informal Networking Experiences

Fun and unique networking events to connect you with participating travel agents

World Class Accommodations

Luxurious amenities at the Novotel Ponzan Hotel, Poland

Who Exhibits

ETAF will feature a diverse representation of European vacation providers, both categorically and geographically. Supplier partner companies will include:

  • Destinations/tourism boards
  • Destination management companies
  • Hotels and Resorts
  • Tour operators and wholesalers
  • Cruise lines
  • Attractions and activities
  • Transportation providers
  • Associations and resources for today’s travel professional

With limited supplier positions, the Event Management team will close-out categories and regions to ensure there is no over-representation in any given area.

Reserve a Booth Now

Join hundreds of like-minded peers from across the country this March ,1 – 4, 2021 at the only event designed especially for you, the Travel Agent Forum!